#CalcirolMeal
A few days back a new project came to us in Corp Comm around Vitamin D Brand Calcirol. While I was reading up on it, I realized the major challenge is although we get adequate sunlight in India throughout the year, 40% of us suffer from vitamin D deficiency and we are not aware of it.
A few days back a new project came to us in Corp Comm around Vitamin D Brand Calcirol. While I was reading up on it, I realized the major challenge is although we get adequate sunlight in India throughout the year, 40% of us suffer from vitamin D deficiency and we are not aware of it.
My thoughts wandered to the homeless people dwelling at intersections banging on car windows. These people are exposed to the sun most of the time begging for food and money. I started thinking why not give an alternative to begging. We thought to call it a meal deal.
After discussing we came up with the concept of ‘The Sun is Square Today’ while the homeless people lack a square meal, the people in the higher strata are stuck in square cubicles all day long, making both’s immunity compromised.
We thought of bridging this gap by providing ‘square’ meals to the homeless in return for which they held up posters to create awareness for those stuck amidst ‘square’ walls.
I ran a pilot project with my family where we made 15 packets of rice with sweet buns. It was a Sunday morning when I along with my wife and daughter distributed packets at Shivranjani, Iskon Crossing and Gota in Ahmedabad. Joy of giving is always more than the joy of getting. Good to see smiles in their eyes.
